01 · BUILDER
Build the foundation
Process, playbooks, infrastructure, and pipeline built from scratch and configured around how your MSP actually sells. Not advice. Not a deck. Actual construction of the system the Producer drops into.
Most MSPs at your size have already talked to a sales consultant, a recruiter, and maybe a fractional VP of Sales. This page is for that prospect. Here's where each of those alternatives stops, and where Your Sales Energy keeps going.
Sales consultants give you a deck. Recruiters give you a candidate. Fractional VPs give you a few hours a week. The DIY path gives you nothing and asks you to figure it out. Each of those is a piece of what you need. None of them is the whole thing.
Your Sales Energy is built on a different premise: the foundation, the Producer, and the daily coaching all have to be built and delivered together by the same person. Anything less is the version that fails by month four.
A sales consultant assesses your sales motion, writes a strategy deck, and recommends what you should change. The work product is a document. Implementation is your problem.
We don't write a deck and walk away. We build the foundation. We configure the CRM. We hire the Producer. We coach them every day until the system runs without us.
A recruiter finds you a candidate, collects their fee, and moves on. The placement is the deliverable. Whether the candidate actually succeeds is somebody else's problem.
We find the right person too, but with DISC, TopGrading style interviews, and deep reference checks. Then we drop them into a foundation that's already built, with playbooks, scripts, and a CRM configured for them.
A fractional VP shows up a few hours per week to advise the founder and oversee a sales team that may or may not exist yet. They're a part time leader, not a builder. The engagement often becomes permanent because nothing ever finishes.
This is an engagement with a beginning and an end. Six months. Defined scope. Clear handoff. By month seven, the foundation is in place, the Producer is self sustaining, and we're out. No retainer creep.
You read the books. You hire the rep yourself. You configure the CRM in your spare time. You try to coach when you can. The pieces never quite come together because there's never enough time for any of them to be done right.
Hiring us is not buying advice. It's buying execution. The foundation gets built because someone whose only job is building it is doing it. The Producer succeeds because daily coaching is delivered by someone who has done this before.
Across all four alternatives, the same three pieces are always missing. Each option delivers one piece, sometimes two. Your Sales Energy is the only engagement that delivers all three under one roof, by the same operator.
Process, playbooks, infrastructure, and pipeline built from scratch and configured around how your MSP actually sells. Not advice. Not a deck. Actual construction of the system the Producer drops into.
DISC assessment for behavioral fit. TopGrading style chronological interviews to validate the actual track record. Deep reference checks. The hiring methodology built specifically for MSP outside sales.
Not weekly check ins. Daily calls. Written call reviews after every meaningful conversation. The recognition reflex that turns a green rep into a Producer who runs the motion on their own.
Every alternative on this page does part of what you need. None of them does all of it. If you've been here before with the others and ended up back where you started, it's because what you really need wasn't on the table. It is now.
A rep is a rep until the foundation turns them into a Producer.