Twenty years inside MSP sales.
Every seat. Every angle.
I have owned an MSP. Sold an MSP. Trained hundreds of MSPs on transitioning from break-fix to managed services. Run sales for multiple MSPs in Los Angeles. Coached more sales calls than I can count. I built Your Sales Energy to deliver the thing I kept watching MSPs need and never get: a real sales foundation, built before the rep ever shows up.
Most consultants pitching MSP sales help have never operated inside an MSP. I have spent twenty years moving between every role this industry has to offer. The methodology is what I have learned from each one.
Started and ran a managed services business in the mid 2000s, the same era most of today's MSPs were transitioning from break-fix. I know what it feels like to sit in the owner's chair wondering where the next deal is coming from. Sold the business in 2008.
Spent three years at MSP University, traveling the country and training break-fix IT companies on how to make the transition to a managed services model. Hundreds of MSPs walked through that program. I watched the same failure patterns repeat at every stop.
Joined CharTec to run their national MSP bootcamps. Multi day intensive training events for MSPs from every market and every revenue size. I saw the same sales problems in every room. Not different problems by region or by size. The same problems, everywhere.
Worked inside multiple MSPs in the LA market as a sales leader and operator. Built sales processes from scratch. Configured CRMs. Hired reps. Coached them daily. Watched what worked and what didn't. Every MSP had the same core problem: not enough qualified conversations to feed a real outside sales motion.
Started Your Sales Energy to deliver the engagement I had been watching MSPs need for twenty years. A foundation built first. A Producer dropped in second. Daily coaching for six months until the system runs without me. The methodology is the product of every seat I have sat in across this industry.
For twenty years, I have sat across from MSP owners and asked them what is keeping them up at night. The answer is almost never the technology. It is almost never the service delivery. It is almost never the team. It is always leads.
Not most MSPs. Every MSP.
Every owner I have ever talked to, from every market, every size, every maturity level, says the same thing: they cannot generate enough qualified conversations to feed an outside sales motion. They have referrals on a good month and silence on a bad one. They hire a rep hoping the rep will solve it. The rep cannot solve it because the system that produces leads was never built.
That observation is what built Your Sales Energy. Not a sales philosophy. Not a methodology pulled from a book. A pattern I have watched repeat in every room I have been in for two decades. Lead generation is not a side feature of an MSP sales motion. It is the foundation underneath everything else.
I started this company because someone has to build that foundation first, and then the rep can do the job they were actually hired to do.
The site so far has talked about the work like I deliver everything myself. That's true for the parts that matter most. Daily coaching is delivered by me personally. There is no junior coach, no delegate, no handoff. The call review you read on the Coaching page comes from me, every time.
What I do have is a remote team of operations support that handles the research, prospect list building, CRM configuration tasks, and administrative work that would otherwise eat into the time I spend coaching. That team is how I can deliver the full buildout to two MSPs at once without compromising the daily coaching cadence.
That distinction matters. When you sign a YSE engagement, you are not hiring a team that delegates the important work to junior people. You are hiring me, supported by infrastructure that lets me focus on the parts of the engagement that actually require an operator with twenty years of experience. The strategy is mine. The coaching is mine. The Producer vetting decisions are mine. The relationship with you is mine.
That structure is also why the engagement is capped at two MSPs at a time. Even with operational support, the coaching itself cannot be delegated without compromising what you are paying for.
If you are evaluating whether to spend six months working with me, you should know what that actually feels like before you start. I am not a fit for everyone. The people I am a fit for know it within the first conversation.
I am direct, decisive, energetic, and I genuinely care about the people I work with. If you want a consultant who sends polished decks and avoids hard conversations, I am not your person. If you want someone who will get on a call with your Producer at 7 AM because they bombed yesterday's pitch and need to recalibrate before today's calls, I am exactly your person.
If your CRM is broken, I will say so. If your Producer is underperforming, I will say so. If you are the reason the sales motion is stuck, I will say that too. Politely, but honestly. You hired me to fix the thing, not protect your feelings about how it got broken.
When something is broken in your sales motion, every week it stays broken costs you real money. I do not slow walk decisions. I do not wait two weeks for the next scheduled check in. If something needs to change today, we change it today.
The company is called Your Sales Energy for a reason. I bring it to every coaching call, every Producer review, every leadership conversation. If your team needs lifting, I lift them. If they need calibrating, I calibrate them. Either way, the energy is showing up.
Six months is long enough to know someone. By month three, I know your Producer's strengths, their weak spots, what motivates them, and what discourages them. I am not a vendor. I am the person responsible for whether they succeed or fail in this job.
You have seen the methodology. You have seen the work. You have seen who built it. The only thing left is a conversation about your specific situation. Thirty minutes. Bring your questions. I will tell you whether this engagement is the right fit for your MSP, and if it is not, who I would point you to instead.
A rep is a rep until the foundation turns them into a Producer.