FOUNDATION RISK DIAGNOSTIC 01 / 08
FOUNDATION RISK DIAGNOSTIC

Find out what your sales motion
is actually costing you.

Eight questions. Four minutes. A Foundation Risk Score and a year one exposure estimate based on your MSP's revenue tier and sales infrastructure profile. No fluff. No generic advice. Just the math.

8
Questions
4 min
To complete
$0
Cost to you
Question 01

What's your MSP's current annual revenue?

This anchors the math. Different revenue tiers carry different sales costs and different risk levels.

Question 02

Who is currently responsible for new business development?

Be honest. Most MSPs at your size don't have a clean answer to this.

Question 03

Have you hired an outside sales rep in the last 3 years?

If yes, you already know what we're about to talk about.

Question 04

What CRM are you currently using?

It matters less which one. What matters is how well it's configured around how you actually sell.

Question 05

Where does your pipeline actually come from?

Referrals are great. But they're also fragile. They scale slower than your business needs to grow.

Question 06

In the last 3 years, have you spent money on any of these and not seen results?

◢ SELECT ALL THAT APPLY

Question 07

What's the cost of one new managed services client to you in annual recurring revenue?

This tells us how fast a single new deal pays for fixing the sales motion.

Question 08

If you could fix one thing about your sales motion this year, what would it be?

There's no wrong answer here. We just want to know where you'd start.

RESULT

You're outside my typical engagement range.

Based on your revenue, this specific engagement isn't the right fit. But that doesn't mean there's nothing useful here. Let me know if you'd like to talk anyway.

YOUR DIAGNOSTIC

Here's where you stand.

--
OUT OF 100
--

--

◢ YOUR YEAR ONE EXPOSURE

Based on your revenue tier and current sales motion, here's the math for your MSP.

DIY path, year one estimate $--
With foundation built first $--
At risk if the rep fails $--
THE DIAGNOSIS

--

GET THE FULL ANALYSIS

Want the deeper read?

I'll personally review your answers and send you a written analysis within 24 hours. It includes what your biggest exposure actually is, what I'd build first if I were running this engagement for you, and the question you should be asking yourself before you hire your next rep.

Got it.
Check your inbox.

Your category-based analysis will land in your inbox within 24 hours. In the meantime, if you'd rather just talk it through, you can book a 30 minute call directly.