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Sales Strategy That Sparks MSP Growth

Build a high-performing MSP sales engine—from pitch to pipeline.

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jamie williams MSP coach

Meet Jamie

Since 2006, Jamie has been deeply embedded in the IT Channel—consulting, coaching, and selling on behalf of MSPs and vendors alike.  Jamie thrives on helping others succeed—whether she’s empowering MSPs to modernize their sales approach or guiding vendors to better align with partner needs.

  • Former U.S. Navy IT specialist turned Channel sales leader
  • Built and sold IT services, from MSP to vendor side
  • Early adopter and coach in the managed services movement
  • Helped hundreds of MSPs and vendors grow recurring revenue
  • Obsessed with turning sales chaos into scalable systems
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Our Services

IT Channel Sales Enablement
MSP sales training
Sales Coaching:
Master Your MSP Close Rate
Build a winning sales presentation that commands attention and premium pricing. I help MSPs craft and deliver powerful, structured sales conversations that showcase value, not just technology—making it easier to close more deals, at higher margins, with total confidence.
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Workflow Building:
Automate Your Sales Engine
Stop letting leads slip through the cracks. I help MSPs streamline and automate their CRM workflows—from lead capture to follow-up—so your sales team stays focused, consistent, and accountable. Expect more visibility, less friction, and a system that actually supports selling.
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msp it channel lead gen
Lead Generation Training:
Fill the Funnel with Confidence
Most MSP salespeople don’t have a lead problem—they have a prospecting problem. I train your team to generate more opportunities using proven outbound tactics, discovery techniques, and modern prospecting workflows. Less guesswork, more booked meetings.
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Average MRR Increase
MSP sales coaching
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MSPs Helped

Proven Techniques for Results You Can See

Ready to turn your sales into a system? 

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Our Clients Say...

"Jamie helped us rebuild our MSP pitch—and we’re now closing at higher prices with less resistance."
MSP Owner, Ohio
MSP Owner, OhioCEO

Improve your MSP's maturity level

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626.315.4100

Have questions?

Choose from Flexible Plans that Include

Sales Team Training

Conversion Optimization

One-on-One Training

Sales Pipeline Buildout

Account Management

We service MSPs throughout the United States
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