IT Channel Sales & Marketing Solutions

It’s important to make the distinction between “marketing” as it’s often discussed and marketing in the true sense of the word — especially when the future of your business rides on it.

The term “marketing” is often used interchangeably with “promotion” or “advertising,” which is why there are so many marketing agencies and consultants whose expertise begins and ends somewhere in the realm of Facebook ads and SEO.

True, growth-oriented marketing involves a lot more than promoting your business and making people notice it. Your marketing should be a growth engine, through and through.

Not a collection of campaigns, not a set of emails, but a well-oiled machine that’s designed to increase the value of your business over time.

This is why the team at Your Sales Energy has developed a distaste for the watered-down term MSP marketing, and have found a much better descriptor for what we do: Business Growth Optimization.

It’s not just branding… this term fully embodies our purpose. To illustrate this briefly, let’s take a look at the three key steps that we guide each of our clients through as part of their long-term journey toward success:

1) Revitalizing Your Business

It all begins when we work with you to breathe new life into your brand and your image. This isn’t simply a new coat of paint, but a brand new way to bring your MSP to the market. The goal is to truly stand apart, convey greater value, and target the most valuable prospects.

Goals: More efficient lead generation, effective communication of a unique message, easier conversion of Sales Accepted Leads (SALs).

Net result: Twice as many qualified leads.

2) Acquiring New Customers

Tangible growth begins with the acquisition of new clients. We facilitate this through the ongoing creation of your marketing engine — an integrated network of channels, assets, and engagements that drive consumer behavior. This machine is built to convert, meaning that as your leads increase, so will your contracts.

Goals: Fully-integrated lead gen across multiple channels, stellar content creation, ramp up social proof, search marketing dominance.

Net result: Twice as many new contracts.

3) Scaling Through Superiority

With your marketing engine running and expanding, focus shifts to increasing Average Customer Value. Your business scales from within as each contract becomes a greater source of revenue and customer retention increases.

Goals: Upselling and customer retention strategies rolled out, continued expansion of lead generation into new markets.

Net result: Twice as much revenue generated per contract.

business growth

Growth Potential That Marketing Alone Could Never Realize

Just a little simple math shows that Business Growth Optimization sets a high bar on results with eight-fold growth of your MSP being a reasonable and attainable long-term prospect.

It’s easy to imagine why “marketing” — simple promotion and awareness — could never achieve these kind of results. But through intelligent strategy, innovative branding, and proven methods, such impressive growth isn’t just a possibility…it’s our purpose.

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J.P. Roe

J.P. is the Marketing Director and managing partner at Your Sales Energy. He has been marketing since 2003 and has extensive experience in small business development, advertising, video production, and behavioral science.

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Categories: MSP Marketing Blog