Your Sales Energy

A style guide to inspire your business growth

Logos & Wordmarks

The Your Sales Energy logo is based on high-voltage signs and includes a high-energy green color. The lightning bolt arrow device represents energy and business growth.

Master Logo
msp-marketing-company.png
Logo variations

In cases where the background is dark, the following logo is used:

msp-marketing-company-w
msp-marketing-company-w.png

In cases where the background is green, the following logo is used:

msp-marketing-company-ong.png
msp-marketing-company-ong.png
Logo Mark
large-mark.png
large-mark.png
SOCIAL AVATAR
yse-small-logo.png
yse-small-logo.png
FAVICON
IT Channel Marketing
tinylogo.png

Graphics & Imagery

Graphics used in digital media and print reflect the “Bottled Lightning” theme of the company’s brand. Light-colored background images represent a “bubbly”, carbonated look with added lightning effects. In certain cases, the YSE bottle cap is also included.

background images
msp-advertising-firm
msp-advertising-firm.jpg
our-marketing-process-bg.jpg

Current branding revolves around the “Bottled Lightning” theme. The use of bottles and bottle caps permeates our marketing assets.

it channel marketing
it-channel-marketing-6.jpg
sixpack.png

Typography

Standard body text in digital media is Arial Regular.

Digital headlines

Oswald (Google Fonts, Regular, Weight 600)

Print headlines
Print BODY TEXT

Colors

PRIMARY COLORS

Green

#18cb00

Light Gray

#d6d6d6

White

#ffffff

ACCENT COLORS

Dark Blue

#0846a3

Messaging & Brand Voice

KEY WORDS

Creative

YSE projects an image of creativity and reinforces the importance of creativity and innovation in modern marketing.

Growth

We focus on results — which means creating growth for our clients. Our branding reinforces that idea that we share in the same goals.

Trust

We strive to communicate our experience and track record for results as clearly as possible. It’s important for our client relationships to be built on trust.

MISSION STATEMENT

This is the mission statement.

VALUES

Values go here.

VALUE PROPOSITION

Helping MSPs grow through Business Growth Optimization.

UNIQUE SELLING PROPOSITION
  • A holistic approach to MSP marketing.
  • Experience both inside and outside of the Channel.
  • Process-driven approach.
VOICE

Personal and fun. Communications should convey confidence in our product and trust without sounding too stiff or boilerplate.

Key Audiences

WHO

MSP Owners who want to grow their business

WHAT

Looking for marketing services to bring in new, high-quality leads

WHY

They are losing customers and/or are having a difficult time finding new clients. They want to increase revenue but don’t know how.

HOW

We will provide the comprehensive marketing solution that they need, covering all of the critical aspects of their marketing while focusing on BGO.

WHERE

We will connect with them through our website, through email marketing, and through events.

WHEN

We will target this audience at the Awareness stage and create funnels that address all subsequent stages.

WHO

MSP Owners who want to grow their business

WHAT

Looking for marketing services to bring in new, high-quality leads

WHY

They are losing customers and/or are having a difficult time finding new clients. They want to increase revenue but don’t know how.

HOW

We will provide the comprehensive marketing solution that they need, covering all of the critical aspects of their marketing while focusing on BGO.

WHERE

We will connect with them through our website, through email marketing, and through events.

WHEN

We will target this audience at the Awareness stage and create funnels that address all subsequent stages.

WHO

MSP Owners who want to grow their business

WHAT

Looking for marketing services to bring in new, high-quality leads

WHY

They are losing customers and/or are having a difficult time finding new clients. They want to increase revenue but don’t know how.

HOW

We will provide the comprehensive marketing solution that they need, covering all of the critical aspects of their marketing while focusing on BGO.

WHERE

We will connect with them through our website, through email marketing, and through events.

WHEN

We will target this audience at the Awareness stage and create funnels that address all subsequent stages.