It’s almost 2020, folks! Hopefully business has been as good to you this year as it has been to us.
Along with helping MSPs and Channel vendors improve their brands, increase their web traffic, and get more sales, we’ve been putting out a steady stream of helpful content for our MSP fans and followers. What do we consider our best articles published this year? Let’s do a quick roundup!
This is a personal favorite for me. Not just because I wrote it, but because I know how important branding is to a business’ long-term success. Even though we’re well past Thanksgiving, ere’s something I’m thankful for: More MSPs are realizing how crucial branding is to their growth. They’re also getting a better understanding of what branding actually entails. (Hint: it’s a hell of a lot more than a logo.)
I’ll let you in on a little secret as to why I’m excited about branding coming back to the forefront where it belongs: It’s a win-win for both MSPs and for Your Sales Energy.
- MSPs that take a strategic approach to their brand identity will see greater success (win for them)
- As an agency, we do innovative branding far better than the majority of our competitors. In fact, most of our competitors don’t even do what marketing experts would actually consider brand strategy. That gives us one hell of an edge! (win for us)
Sales Enablement is right up there with branding in regards to growth concepts that MSPs have been missing out on. I can’t tell you the number of MSPs we’ve worked with who blamed their struggles on marketing when it was their sales department that was dropping the ball. For those providers, we are able to turn their growth around using proven Sales Enablement strategies that focus on building solid sales teams who are set up for success.
Leads gotta come from somewhere, and MSPs that rely only on marketing are finding themselves at a huge disadvantage right now. Your sales force needs to be actively pursuing and vetting leads, be it through LinkedIn, hosted learning events, or trade shows.
A good “sales hunter” strategy will give your company the edge you need to tear market share away from your ample competitors. Combine that with solid branding to increase upselling opportunities, referrals, and retention, and you’re on your way to being a leader rather than a laggard in 2020.
If you follow us at all, you know we’re constantly reminding MSPs to define their audiences. Without knowing your ideal clients, it’s pretty hard to reach them!
Even with all the templates and guides out there, creating buyer personas can still be a time-consuming challenge (especially for folks who haven’t been in marketing their whole lives). In this article, we highlight the five most important questions you should be answering when defining your ideal clients. If you have time to go into greater depth, by all means do so! But if you’re looking for the easiest way to create a buyer persona, start with this article.
This is definitely our most popular content to date, and we just finished updating it for 2020. If you’re looking for a complete walkthrough for improving the SEO of your site, this is it. In this extensive guide, we cover everything from fixing on-site SEO issues to keyword research. If you read one thing about SEO this year, make it this article!
That does it for the roundup! Thanks for reading, and be sure to visit our site regularly for fresh MSP sales and marketing tips and guides. Talk to you soon, and have a safe New Year!