You know you’re supposed to be leveraging marketing, but are you?
Or are you like hundreds of MSPs who are just doing marketing?
You can’t leverage the full potential of marketing and sales enablement if you don’t take branding seriously. Period. End of story.
The first step of understanding how to build a brand for your MSP is to learn which aspects of branding actually result in more sales. In this video, I discuss a few examples of branding from outside of the IT channel and explain how that branding created a more successful business.
The article we discuss in this video can be found here: https://yoursalesenergy.com/get-it-straight-this-is-why-differentiation-matters/
Thanks for watching!