In the 1950s, a large part of America’s labor force transitioned from factories to offices. This new generation of “pencil pushers” was doomed to work in offices where desks were laid out in a grid Read more…
Marketing consultants are frequently brought in to help a business well after its “formative” stage. Products have already been launched, logos designed, prices set, mission statements written — in other words, the company has already Read more…
I get the feeling that I think a bit differently about SEO than most. (This is probably because I like to work in facts and demonstrable proof — two things that the world of SEO Read more…
I saw this post on Facebook not that long ago: This really is a powerful message. What struck me the most though was the comment about the ad copy itself: “That hit me harder than Read more…
Here’s something strange: Quite a few established marketing companies are looking for outside consultants to help them develop strategic marketing plans for their clients. These aren’t just companies growing beyond their current capacities. They have Read more…
There’s a lot of talk in the digital marketing world involving the word “push.” You push content. You have an email push. Websites can have push notifications. It’s all quite pushy, right? Against the most Read more…
An idea came to me while sitting on the beach today (as us entrepreneurial types are want to do, according to roughly a million stock photos). The spark of inspiration was delivered by a little Read more…
Impact. It’s certainly a buzzword in the marketing community. “High-Impact marketing”, “impactful statements”, “making an impact on prospects”. I’m sure you’ve heard it. But what does it really mean? If you follow Resonance and its Read more…