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Marketing is an interesting subject, both academically and in practice. It’s a blend of some of the most complex concepts out there: psychology, art, behavior, economics. Marketing is always changing, because the world — and the people in it — are always changing. It’s a science, but science is not always elegant. We test, we …
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Impact. It’s certainly a buzzword in the marketing community. “High-Impact marketing”, “impactful statements”, “making an impact on prospects”. I’m sure you’ve heard it. But what does it really mean? If you follow Resonance and its principles, you know that word choice is a critical part of communicating — especially in the marketing domain. Impact is …
