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Marketing is an interesting subject, both academically and in practice. It’s a blend of some of the most complex concepts out there: psychology, art, behavior, economics. Marketing is always changing, because the world — and Read more…
Impact. It’s certainly a buzzword in the marketing community. “High-Impact marketing”, “impactful statements”, “making an impact on prospects”. I’m sure you’ve heard it. But what does it really mean? If you follow Resonance and its Read more…