7 Most Common Sales & Marketing Mistakes in the IT Channel

What marketing mistakes are IT companies still making in 2020?

Pretty much the same ones they were making last year (and the year before that, and the year before that…)

As the market matures, so must your approach to sales and marketing. Those who fail to adapt are throwing themselves into an escalating war without any of the proper equipment and training.

In this article discussion, I talk about the marketing and sales enablement mistakes that we’re still running into all over the channel — and how you can rise above them. Take this seriously. We can learn a lot from history, including the fact that laggards get left behind.

Don’t get caught following sales and marketing advice that stopped being relevant five years ago.

The article discussed in this video can be found here: https://yoursalesenergy.com/7-common-msp-marketing-sales-mistakes-still-being-made/



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